On Thursday, June 8th, the CBOE Volatility Index (VIX) closed at 17.06, just a few ticks off its high for the day, and 28.3% higher than where it started the week. On Thursday, we also sent a couple trade alerts to our members; while there was a general retail stampede out of equities (call it profit-taking if you must, or if you work for CNBC, WSJ, etc.), we decided - ever the contrarians - that it was the perfect time to put on some new positions.
Friday proved us right. Consider:

You see that dip back down on the right edge of the chart? That’s yesterday - the VIX fell 12% or so, more or less back to where it was at the close on Wednesday. In other words, everybody panicked on Thursday, and then decided to chill out yesterday: “Oh, wait, things aren’t as bad as we thought…let’s have a hundred-and-fifty point Dow rally!”
Why does it matter that we got our orders out on Volatile Thursday? Well, when implied volatility (which is what the VIX measures) gets a big boost across-the-board, it pumps some extra value into options premiums. That’s absolutely fantastic for us, since it allows us more room to move, and makes our positions more profitable.
Example: the SPY iron condor we put on for July is considerably wider than the one we did for June. For the July trade, we have a full 8 points between our short strikes, whereas our June trade was only 5 points wide in the middle. Now normally, that 3 point difference would have a huge impact on the price of the spread - those extra 3 points of protection would cost you dearly, slashing the premium you’d receive for the spread. But because of the implied volatility boost on Thursday, we opened our July trade for only $0.10 less than we did our June one. Incredible!
And that, you see, is why we grab volatility premium whenever we can.